During my innovative adventures with my potential products, I recently conducted five new interview; this time with consumers "out of my opportunity." Through my research, I discovered that the people who are out of my target range are primarily people who are in relatively safe locations. There were a few interviewees that regarded their situation as potentially dangerous due to flooding, but the fact that they lived on the coast, they mentioned that their cities' infrastructure would be well able to handle catastrophe. I argued that some natural disasters are not able to be managed remotely, especially solar flares, which ever occurred would destroy the electrical grid as we know it. The product at its current state serves better function for developing areas. This is because the outside consumers have more resources to seek relief aid.
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Alex, it seems as though you have a clear indication of your who, what and why. I think meeting with people outside of your opportunity gave you a better grasp on why you are targeting low income households. Upper income households can better afford relief and their infrastructure is typically prepared for most natural disasters. Your argument for the solar flares was a great point. Good job!
ReplyDeleteAlex, Good job answering the question given to us. Being able to meet your audience is is a great way had figuring out how you should proceed with a product or idea, so good job on that. You have a great idea in the works, all you need to do is figure out some of the small things and this will be a prosperous idea.
ReplyDeleteThere is always going to be people that refuse to assume risk until they find themselves in that situation and need to rethink their strategy. Yes, we do have FEMA that is more than capable of helping in disasters but in the past couple of times, when they were really needed (Hurricane Katrina and Hurricane Katrina), they could have responded a lot faster and more efficiently.
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